Does the title matter?
I have heard both pros (the advantage of accessing professional marketing) and cons (not always being relevant to the story or unique) on this point. Whatever the outcome, it probably pays not to get too attached to a specific title for those who intend to follow the traditional publishing route.
For those who self publish, the freedom of choosing their own title can be a thrill – or a curse. There is the satisfaction on keeping creative control. For others, fashioning a meaningful title seems to be a harrowing experience. What if it is not marketable? Not catchy enough? Irrelevant? What if does not stand out from the crowd?
For me it is exciting to discover that key phrase or word to describe a year’s worth of work.
How to find a name?
A Title by Any Name?